Overview
New Castle School of Trades uses a results-oriented approach that allows for the attainment of viable, measurable skills – skills a graduate can use. These themes focus on the student or graduate actively using those skills in hands-on learning or actually working in his chosen profession.
TARGET AUDIENCE
The focus is on male individuals age 18-45 that want a career in various areas of the Trades – those who are interested in finding a career that they can be passionate about and thrive in.
GOAL
To promote New Castle School of Trades as the place where an individual can gain the necessary skills needed to be successful in their career in one of the various Trades.
DESIGN CHOICES
The images used create an emotional connection with the viewer by focusing on the student in action or the graduate actively using his newly obtained skills in a successful career. The colors and fonts used are taken from your already existing branding on your website and Facebook in order to stay on brand.
